Tech companies try to stay lean. They don't want to hire too many sales people, and they can't build the perfect advertising tool for every buyer. So following in Google and Facebook's footsteps, today Twitter and in November LinkedIn launched ads APIs. They set up a powerful value exchange: "Help us sell more ads, and we'll give you a cut."Source: http://feedproxy.google.com/~r/Techcrunch/~3/vHfL7eqhl8o/
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